Supply case of hot melt adhesive granules during the peak season of bid binding: how graphic and textual chains can withstand the bidding peak

How to ensure uninterrupted supply of bidding documents during the peak bidding season?

Firstly, let’s talk about the results: During the peak bidding period at the end of the season, a graphic and text chain in southern China saw a threefold increase in the daily production of adhesive packaging in the bidding documents, and the zero supply and rework rate of hot melt adhesive particles decreased from 4% to 0.6%. The approach can be summarized as“Lock the quantity of goods in peak season in advance, unify the model of glue used in each store, and conduct centralized machine adjustment and proofing before peak season”The glue supplier is Guangzhou Sunlife Trading, and the process is worth referring to for colleagues in graphic and text printing.

Pain point: The peak season volume skyrockets without making mistakes

The binding of bidding documents has strong seasonality. At the end of the month and season, when bidding and tendering are concentrated, the amount of adhesive packaging increases sharply in a short period of time. Once the bidding documents fall off or open, they may be directly invalidated, and customer complaints are extremely serious. This chain suffered losses during the peak season the previous year: they used miscellaneous brand glue for temporary restocking, and the types of glue used between stores were different, resulting in concentrated rework and customer complaints.

This year’s three practices

• Lock the goods in advanceAccording to the peak daily consumption of each store during the peak season, the price and replenishment capacity of Sunlife hot melt adhesive will be locked in one month before the peak season, and it will arrive at the store within 48 hours.
• Unified modelAll chain stores have switched to using the same type of book binding adhesive granules to avoid quality fluctuations caused by model confusion and facilitate unified training.
• Top note machine in peak seasonConcentrate on maintaining and sampling the glue binding machines in each store before peak hours, confirm the temperature, opening time, and glue matching, and prevent machine adjustment during peak seasons.

Data before and after peak season

Frequently Asked Questions

Q: How can multi store chains ensure unified supply?
The headquarters will select and lock the goods uniformly, and each store will replenish according to the weekly report quantity, ensuring consistent models and avoiding hoarding of funds.

Q: What should I do if I receive an urgent request for a large bidding document?
Prepare safety stock in advance, Guangzhou Sunlife Trading can provide chain customers with an emergency replenishment channel during peak seasons, and urgent orders can also be quickly delivered to the store.

The core of ensuring supply during the peak season of bidding is not to rush for goods, but to lock up goods in advance, unify models, and adjust machines and adhesives in place before the peak season.